If you want to dive deeper into your own business website, fill out a contact form below and we we will be in touch. Our easy and low effort approach makes sure you’re up and running on your own website in no time.
Note: PropertyMutual is 100% member owned and controlled and has no investors or shareholders to profit from your data or PropertyMutual spend. PropertyMutual may earn a commission, but all revenue derived from our partnerships goes to PropertyMutual and our members, who vote on how to distribute any profit.
How much is not providing a personalized user experience costing you? How are you really different from competitors? You know building data and AI projects take significant time and capital with no guarantee of success? Did you know that e-commerce solutions don’t work for you? Data and AI projects are risky, time-consuming, and require a lot of money.
Understand your customers
We capture everything. Anytime a visitor on your site clicks, scrolls, visits a page, or views an ad, we collect the data to give you better insight.
No more paying for expensive software like Google Analytics 360. Our team has you covered at a fraction of the cost.
Trusted data for listings
When it comes to your listings, accuracy is key. We collect, process, and clean the data that goes into your listings.
By connecting with your database, we ensure that the entirety of your data is accurate, including pricing, addresses, descriptions, images, and more.
Leveraging open data
We use any available data to help give your business an advantage, including public transport, parks, shops, schools, restaurants, and more.
In addition to open data sources, we can use virtually any external database to help you make decisions that take every possible factor into consideration.
A lot of information is available in the text description of a listing. It contains important real estate related words which aren’t available in the metadata (data that can be processed by a computer such as a price, number of bedrooms, and more).
Our natural language processing engine is specifically developed to extract real estate related data. Words such as terrace, kitchen, bath, garage, fireplace, and more are derived from the descriptions.
Based on this data, the metadata can be completed and a high-level data moderation can be done.
An image is worth a thousand words. With our image recognition engines, you get the value out of your images. We can detect 6 types of rooms: a backyard, bedroom, bathroom, front yard, living room, and kitchen. Objects such as fridge, microwave, fireplace, toilet… And the state of a room (new or to be remodeled) for a kitchen and bathroom.
Customer journey phases
Each website has it’s own typical customer journey phases. The structure of the website, UX, business goals but also the culture and habits of a country define the different phases and their correlation.
Enriching your data with these insights is key to be able to predict user behavior and to influence it.
Segment your users
Build easy and quick segmentation and visualisation of your users. So, you can derive audiences like “Everybody who viewed a listing and has a probability to convert greater or equal than 75%”. With predictive analytics, see which customers are likely or less likely to convert.
Marketers can derive focus audiences and target them with relevant messages. Your UX team gets insights into the user’s interactions and can optimize your website. Your sales reps can convince real estate brokers or ad publishers (such as banks, insurance companies, renovation contractors…) to publish their ads on your portal, by showing them the size of the audience they can target.
Single view of the customer
Get an overview of a single user’s actions, their profile, and history. Understand who they are, optimize your website, and create targeted campaigns with personalized content.
Find trends in your data
Our dashboards are developed to visualize specific insights derived out of the machine learning enrichments and profiling for both the users as listings on your portal.
Some of our standard dashboards give you insights into how users explore your website, which kind of user activity they have, or even which type of user segment (such as an investor, seller/renter, first-time buyer, DIY’er) they belong to. Learn when they drop off and why.
Real-time personalized recommendations
Show your user real-time recommendations based on their previous user-behaviour. Your visitors see listings outside of their search query. They discover new neighbourhoods and types of listings they wouldn’t have considered before.
Depending on the customer journey phase, the user profile, and the location on your website (overview, detail, or other pages), different listings will be served.
Convert and engage more users
As an extra sorting option besides for example oldest or newest, user can sort their search results based on their interest. The most interesting, meaning listings with the highest probability to buy or rent, will be presented first.
World-class user experience
The first image which is shown to the users nowadays depends on which image was uploaded first by the publisher. But with our help, you can define which first image you want to show or the user can define which image they want to see. As in this example, all first images are the facade.
Next step? The first image is based on the user profile. Which means you’ll show the image with the highest probability to convert for each specific user.
Powerful long-tail targeting
Potential visitors are searching on Google using longer keywords such as ‘4 bedroom house child-friendly Amsterdam’ or ‘2 bedroom apartment Madrid to be renovated’.
Organic visitors through long-tail keywords are super focussed traffic. Long-tail pages are less targetted by any of your competitors.
Autogenerate thousands of SEO pages specifically made for these long-tail keywords to skyrocket your organic reach.
Find keywords in your images and descriptions
Extra keywords such as ‘child-friendly’, ‘to be renovated’, ‘swimming pool’, ‘fireplace’, and more are extracted from your images and descriptions. We assist you in generating SEO pages only containing listings with these specific features.
Upsell when the time is right
Serve advertisements from banks, insurances, renovations, and more to users based on their customer journey phase and profile. Improve your conversion rate and make visitors happier by showing them relevant information.
Predict the customer journey
Predict what your visitor’s next move will be and know when a certain visitor will convert. Define different customer journey phases such as exploration, specific search, sales, moving, and owning.
Build user profiles
Segment your users into different user types. For example ‘first-time buyers’, ‘investors’, ‘DIY’ers’, ‘young couple’, and more. Based on their profile you can show them personalized content.
Become a PropertyMutual partner and you get:
By supporting PropertyMutual you help us grow a unique property portal, of which you are not a member, but a fully-grown partner.